Email marketing must-dos

Email marketing must-dos

When it comes to driving online traffic and creating new avoid these common email marketing mistakes and reap the benefits.

Make sure your subject line has meaning

People will not open an email with a dull or irrelevant subject line. To keep your subscribers interested, you must continuously provide them with a positive experience. This entails adapting your content to their specific requirements.

Subject lines with about 50 characters result in 12% higher open rates and 75% higher click-through rates.

Take time to craft a subject line that you would open based on thorough consideration and advice from your co-workers. Then, continue to test this to discover what resonates with your target audience so you can improve your email marketing plan.

Don’t use a generic email address

This is a typical email marketing mistake since a generic email address is likely to be directed to the spam folder. In addition, to build a sustainable relationship with your subscribers, send the email from a real person.

Avoid email addresses like info@example.com, noreply@example.com, contact@example.com, sales@example.com, enquiries@example.com, etc.

Personalisation is everything

Be sure to include personal information to let your subscribers know they matter. Personalised emails are more likely to be opened and clicked, increase customer experiences, and stand out in an inbox.

Segment your database

Ensure your emails are segmented according to your subscribers’ interests. This means they will only receive content that is relevant to them. It might take some time to tailor your email database, but it is easy to maintain once it’s done, and you will benefit from the exercise.

Delight your reader

People receive many emails every day and don’t have time to read everything in detail. As a result, it will work in your favour to send relevant and exciting content that immediately grab their attention.

Keep the content brief and to the point and use formatting methods like bullet points to make it easier to read.

Proofread before you send

Ensure your email is professional and free from spelling and grammatical problems. Double-check your copy and ask for a second opinion if you want to be sure everything’s in order.

Don’t forget the call-to-action (CTA)

The point of email marketing is to get your subscriber to take action. Including a clear call-to-action to ensure they click a link, give feedback, etc.

Include your social media links

Encourage your subscribers to share your content on social media with other prospective customers and increase traffic to your social media platforms.

Get permission and allow unsubscribes

With the POPIA taking effect in 2021, you must have subscribers’ permission to communicate with them. Therefore, they need to opt in to the correspondence rather than opt-out. In addition, it’s crucial to include an unsubscribe link on every email you send. In addition, making an effort to build your own list will benefit your brand and avoid negative feedback, often shared on social media.

Use the data

Through carefully planned and executed email marketing campaigns, you can use the data to determine what worked and what can be improved. For example, the open and click-through rates of different emails will give you an idea of the kind of content or CTA that worked for a specific campaign.

Integrate email marketing

Email marketing produces the best results when it is part of a multichannel effort. Email performance, for example, might be directly tied to the quality of the product or service, or it can be improved with relevant display advertisements or excellent creative designs. You may also personalise your email marketing messages based on the different elements your marketing department want to highlight in your campaigns.

Contact Bizam for details

Everybody is busy and thanks to the demands of the business world, we must work efficiently. If you want your email marketing to be effective, prioritise audience engagement and lead conversion. Email marketing experts like Bizam can help you plan and execute your campaign as part of a comprehensive approach. Contact our team today for more information.

 

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