The benefits of using email banners
If you’re looking for a way to improve your email marketing strategy and increase your email click-through rate, it’s time to stop worrying about subject lines, email sender names, and CTA placements and instead focus on optimising your email banners.
An exciting email header can pique your readers’ interest and convert them from readers to buyers. In addition, the email banner will ensure you visually stand out among the hundreds of other emails in your recipients’ inboxes you’re competing with.
Fortunately, incorporating email banners into your overall and specifically email marketing strategy is easy with the help of experts in the field. Experts like the team at Bizam.
What exactly is an email banner?
An email banner, also known as an email header, is a graphic that appears at the top of your email. It introduces your company and sets the tone for the email.
Email banners should not be confused with email signature banners, which appear at the bottom of an email and often include your email signature and links to your social media handles, the Unsubscribe button, and other information. However, email signature banners can also be effective, but don’t use both in the same message. Bizam can help you decide which is the best option for you and help design your email banners – whether top or bottom – according to best practices.
What should an email banner contain?
For this article, we’ll focus on email header banners. Of course, what goes into an email banner varies depending on the industry, type of email, and the email recipient. That being said, there are some elements to consider when designing an email banner.
Your brand name and logo
You can keep your email banner simple by using only your brand name and making it prominent so people immediately know exactly whose email they’re reading. Yes, it should be evident from the email sender, but it’s never a bad idea to reinforce your brand.
As part of your brand’s corporate identity (CI), it should have a defined colour palette that distinguishes it from the competition. If you want your fans or customers to know it’s you from first glance, your email banner should always feature your brand colours. It’s also a great way to help new brands and businesses raise brand awareness among their expanding customer base.
Include a link to your website
Make sure your banner image links to your website or, in the case of a special promotion or the announcement of a new product, links to the product/promotion. Even better, you can include a call to action (CTA) button in your banner image to encourage clicks to your destination page.
New products or advertising
This only applies to emails announcing a new product launch or a promotion. Include some product images as a preview of what to expect. And, if you’re sharing a promotion, make sure to emphasise the discount so that it grabs the readers’ attention and entices them to click. People love a good deal, so if you have one, make sure it’s prominently displayed on your email banner.
Spread the news
If you’ve been promoted, or if the business received a prestigious award, share the good news in your email banner design.
Email banner design
Place your email banner where it makes sense – near relevant and significant content to ensure that your reader notices it and that it is above your disclaimer.
Important design considerations, especially if you’re using an existing advertising banner from other marketing channels, include:
· Adjust the banner’s size to fit within the email viewing window.
· Modify the call-to-action so that it is pertinent to the email content.
· Include a tagged URL to track clicks easily.
Contact Bizam for details
Emails have long been used as a form of advertising. Email marketing remains an effective way to get noticed, whatever the purpose of the mail. It all begins with the email banner, and if you do this correctly, your sales should increase.
Bizam can help you create measurable email banner campaigns with the necessary Google Analytics parameters to ensure you can track the success of your email marketing efforts and adjust the necessary elements for improved results. Contact our team today for more information.