Category: ux

3 Overlooked Tweaks to Optimize Website Usability

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According to Adobe, given 15 minutes to consume content, two-thirds of users would rather consume something that’s visually appealing, than something plain. But, users also expect websites to load in less than 5 seconds at least, therefore designing a website (or app) for speed and satisfaction should be every designer’s focus. It’s difficult to overlook […]

Introducing Microsoft’s Fluent Design System

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We’ve seen leading companies implementing either their own design languages, or existing ones such as Google’s Material Design. Think of a design language as a well-documented guideline for creating apps and websites with an intuitive, engaging and consistent appearance. Microsoft recently unveiled their Fluent Design System, which is intended for use on a wide range […]

Putting the “App” in Progressive Web Apps

The web is better than ever. You can now build fast, rich app-like experiences. As Googler Zach Coch said: The line between what is web and what is app is more blurry than it’s ever been. And this is a great opportunity to get better at creating those incredible experiences. But the web has its […]

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

Can AI Solve Your UX Design Problems?

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One of Mark Zuckerberg’s key New Year resolutions for 2016 was to build his own “simple AI bot” that could help him with the household tasks. Remember the image of the butler, Jarvis from Iron Man? That’s a well-known Hollywood example of how a simple AI works. But, what precisely is Artificial Intelligence and how […]

UI vs UX: What is the Difference?

As a full-stack/generalist product designer, I’ve watched the industry’s obsession with titles for many years. Sure, we can keep being snarky about it, and continue throwing around funny tweets, but when did this help anyone? Just like “Should designers code?”, “UX vs UI” question turned into an inside joke. I label increasingly nonsensical images with […]

A Designer’s Guide to Fast Websites and Perceived Performance

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Faster websites do better across a whole variety of metrics. Speeding up websites improves SEO and therefore click-through rates, so faster websites rank better, and it boosts conversions, so it definitely improves user experience as well. As a web designer you’ll want to do everything that you possibly can do to make your website faster, […]