Category: ux psychology

How Nostalgia in Web Design Captivates Users (with examples)

1502323792photo-256887_960_720

Nostalgia makes users feel warm inside. Suzanne Scacca explains the user psychology behind this, and how we can utilize the effects of nostalgia in web design on users for higher conversions and engagement (with examples). ——— Right now, more than ever before, we’re seeing all sorts of nostalgic throwbacks causing us to reminisce about the […]

How to Boost Happiness and Engagement with Personalized UIs

1496627565cover-feature

Personalization, or more specifically, personalized UIs, is one of those hot design trends. It’s certainly not a new design concept, but it fits in with the way users navigate content in 2017, like the last piece of a jigsaw. But why? UI Design is a balancing act. Designers want to use effective and established design […]