Category: User Experience

Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

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    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, […]

Friendly, Frictionless Work: Best Practices For Enterprise Messaging UX, From Slack

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    Creating good user experiences for apps inside messaging platforms poses a relatively new design challenge. When moving from desktop web to mobile interfaces, developers have had to rethink interaction design to work around a constrained screen size, a new set of input gestures and unreliable network connections. Like our tiny touchscreens, messaging platforms […]

The Surprising Relationship Between Gamification And Modern Persuasion

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    If you’re like me, then being persuaded requires a scientific approach and concrete examples. And that’s exactly what this article does. It explains how gamification can work by showing the relationship between gamification, UX design and BJ Fogg’s modern persuasion phenomenon, “mass interpersonal persuasion.” And it has a lot of practical gamification examples […]