Category: Revenue

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

How to Boost App Downloads by A/B Testing Icons

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How can you tell which app icon will result in the most app store downloads? Answer: simply by looking, you can’t. Even an experienced designer couldn’t answer this question with certainty, however, there is a solution — A/B testing. A/B testing is not a new concept, however, when trying to increase downloads/conversions, many make the […]