Category: Mobile

Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)

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    Most travellers make last-minute decisions, even though they spend significant time researching things to do before embarking on their trip. Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available. And if they are available, […]

5 Smart Alternatives to the Hamburger Menu

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Screen space is a precious resource on mobile. To meet the challenge of small screen space while still making navigation accessible, designers often rely on hiding navigation behind the hamburger icon, a prime example of hidden navigation. In this article, we’ll see why hidden navigation creates bad UX and what alternatives are available for designers. […]

Tracking Internal Marketing Campaigns With Google Analytics

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    Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions […]

How To Protect Your Users With The Privacy By Design Framework

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    In these politically uncertain times, developers can help to defend their users’ personal privacy by adopting the Privacy by Design (PbD) framework. These common-sense steps will become a requirement under the EU’s imminent data protection overhaul, but the benefits of the framework go far beyond legal compliance. Let’s give credit where credit is […]

Apple’s WWDC 2017 Highlights For iOS Developers

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    Apple’s Worldwide Developer Conference (WWDC) has been running for 34 years, which is 6 years longer than The Simpsons. Like Netflix, Apple likes to drop a whole season at once. When it does, I devote that week and the following weekend to binge-watching as many videos as I can and trying out some […]