Category: Layout

3 Overlooked Tweaks to Optimize Website Usability

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According to Adobe, given 15 minutes to consume content, two-thirds of users would rather consume something that’s visually appealing, than something plain. But, users also expect websites to load in less than 5 seconds at least, therefore designing a website (or app) for speed and satisfaction should be every designer’s focus. It’s difficult to overlook […]

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

5 Fast Tools For Generating Polished Product Mockups

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When you hear the word ‘mockup’, it usually refers to a lo-fi website/app layouts. Today I want to talk about another type of mockup, product mockups. These are the mockups you might make to ‘show the product in action’. Typically they take your site, template, theme or mobile app and show it off by setting […]

How Nostalgia in Web Design Captivates Users (with examples)

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Nostalgia makes users feel warm inside. Suzanne Scacca explains the user psychology behind this, and how we can utilize the effects of nostalgia in web design on users for higher conversions and engagement (with examples). ——— Right now, more than ever before, we’re seeing all sorts of nostalgic throwbacks causing us to reminisce about the […]

Can AI Solve Your UX Design Problems?

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One of Mark Zuckerberg’s key New Year resolutions for 2016 was to build his own “simple AI bot” that could help him with the household tasks. Remember the image of the butler, Jarvis from Iron Man? That’s a well-known Hollywood example of how a simple AI works. But, what precisely is Artificial Intelligence and how […]

6 Free Material Design CSS Frameworks for 2017 Compared

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It was 2014 when Google introduced Material Design as their design language. Since then it has been adopted and implemented in a plethora of Google products including Gmail, Docs and Drive, to name just a few. Material Design is seen both in native Android and modern web applications – in fact, nowadays it has become […]

Here are the 5 Things Great Designers Do Differently

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Demand for UX designers is rising every year. General Assembly estimates that UX design will be one of the most-promising careers in 2020, but with more demand…comes more supply. Here are the 5 things great designers do differently to beat their competition. ——— Pretty much every sector from health, to finance, to tech, and even […]

6 Clever SVG Pattern Generators for Your Next Design

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Today I want to touch on SVG Patterns. They’re not widely understood, but offer a lot of really interesting design options once you get your head around them. I’m going to start with you a crash course on how they work. Then we’ll spin through 6 tools that take advantage of them. In theory, combining […]

The UX of the Zombie Scroller (and How to Cure It)

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If you work on the web, you probably already understand that most readers don’t diligently read every word of your content. Instead, they begin by scanning across it almost unconsciously – similar to the way you might scan passing food labels in a supermarket aisle. Why do we scan? Simple. We scan because it demands […]

7 Proven Cognitive Biases (And How They Impact Your Design)

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A ‘cognitive bias’ is an error in human thinking which impacts on how we make decisions – a blind spot in our understanding of the world. Though these biases can have a profoundly negative impact on our designs, they are often notoriously difficult to notice from the inside. Being aware of these biases will help […]