Category: Copywriting

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

Punctuation & Grammar: Bridging the Gap Between UX and Copywriting

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Punctuation? Grammar? UX design? What? Yes, you heard me! Punctuation and grammar is vital for an optimal reading experience, and in turn, an optimal user experience. A simple comma can be the difference between a text making complete sense, or not making sense at all. Web design is approximately 95% typography. This was true 11 […]

Here are the 5 Things Great Designers Do Differently

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Demand for UX designers is rising every year. General Assembly estimates that UX design will be one of the most-promising careers in 2020, but with more demand…comes more supply. Here are the 5 things great designers do differently to beat their competition. ——— Pretty much every sector from health, to finance, to tech, and even […]

The UX of the Zombie Scroller (and How to Cure It)

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If you work on the web, you probably already understand that most readers don’t diligently read every word of your content. Instead, they begin by scanning across it almost unconsciously – similar to the way you might scan passing food labels in a supermarket aisle. Why do we scan? Simple. We scan because it demands […]

How to Boost Happiness and Engagement with Personalized UIs

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Personalization, or more specifically, personalized UIs, is one of those hot design trends. It’s certainly not a new design concept, but it fits in with the way users navigate content in 2017, like the last piece of a jigsaw. But why? UI Design is a balancing act. Designers want to use effective and established design […]