Category: conversions

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

The Micro-Conversion Controversy

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The UX design process is, in a word, complex. The discipline itself is a jam-packed intersection of contrasting fields, including art, engineering, experimental research, and interpersonal skills—a blend of technical and creative skillsets. UX designers must test, design, architect, write, and do it all ad nauseum until they’ve crafted a completely usable solution. There’s a […]

How to Boost Happiness and Engagement with Personalized UIs

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Personalization, or more specifically, personalized UIs, is one of those hot design trends. It’s certainly not a new design concept, but it fits in with the way users navigate content in 2017, like the last piece of a jigsaw. But why? UI Design is a balancing act. Designers want to use effective and established design […]