Category: Conversion

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

How Nostalgia in Web Design Captivates Users (with examples)

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Nostalgia makes users feel warm inside. Suzanne Scacca explains the user psychology behind this, and how we can utilize the effects of nostalgia in web design on users for higher conversions and engagement (with examples). ——— Right now, more than ever before, we’re seeing all sorts of nostalgic throwbacks causing us to reminisce about the […]

Can AI Solve Your UX Design Problems?

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One of Mark Zuckerberg’s key New Year resolutions for 2016 was to build his own “simple AI bot” that could help him with the household tasks. Remember the image of the butler, Jarvis from Iron Man? That’s a well-known Hollywood example of how a simple AI works. But, what precisely is Artificial Intelligence and how […]

How to Boost Happiness and Engagement with Personalized UIs

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Personalization, or more specifically, personalized UIs, is one of those hot design trends. It’s certainly not a new design concept, but it fits in with the way users navigate content in 2017, like the last piece of a jigsaw. But why? UI Design is a balancing act. Designers want to use effective and established design […]

How to Boost Usability with Intelligent Color Choices

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Color plays a critical role in our lives; from differentiating between objects, to understanding traffic signals, to using tools correctly. What’s even more interesting is the huge impact that color has on our cognition and mood. Recently I read a short research article that explains how different people perceive color and the impact that they […]

How to Boost App Downloads by A/B Testing Icons

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How can you tell which app icon will result in the most app store downloads? Answer: simply by looking, you can’t. Even an experienced designer couldn’t answer this question with certainty, however, there is a solution — A/B testing. A/B testing is not a new concept, however, when trying to increase downloads/conversions, many make the […]