Category: Content strategy

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

How To Build A Better Website

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What’s the first thing you think of when you begin a website project? What are your first steps? Are you hunting for design inspiration on step one, or soon thereafter? Maybe, you’re more of the developer type. You might be exploring code and functionality needs soon after your first consultation meeting. Regardless, if you are […]

Punctuation & Grammar: Bridging the Gap Between UX and Copywriting

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Punctuation? Grammar? UX design? What? Yes, you heard me! Punctuation and grammar is vital for an optimal reading experience, and in turn, an optimal user experience. A simple comma can be the difference between a text making complete sense, or not making sense at all. Web design is approximately 95% typography. This was true 11 […]

How to Boost Happiness and Engagement with Personalized UIs

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Personalization, or more specifically, personalized UIs, is one of those hot design trends. It’s certainly not a new design concept, but it fits in with the way users navigate content in 2017, like the last piece of a jigsaw. But why? UI Design is a balancing act. Designers want to use effective and established design […]