Category: App Icon design

How to Boost App Downloads by A/B Testing Icons

1493098401image_0

How can you tell which app icon will result in the most app store downloads? Answer: simply by looking, you can’t. Even an experienced designer couldn’t answer this question with certainty, however, there is a solution — A/B testing. A/B testing is not a new concept, however, when trying to increase downloads/conversions, many make the […]