Category: Analytics

The Micro-Conversion Controversy

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The UX design process is, in a word, complex. The discipline itself is a jam-packed intersection of contrasting fields, including art, engineering, experimental research, and interpersonal skills—a blend of technical and creative skillsets. UX designers must test, design, architect, write, and do it all ad nauseum until they’ve crafted a completely usable solution. There’s a […]

Tracking Internal Marketing Campaigns With Google Analytics

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    Editor’s Note: This article is targeted at readers experienced in using Google Analytics. If you’re new to Analytics, the following guide might be challenging. Many websites use internal advertising in the form of banners or personalized product recommendations to bring additional products and services to the attention of visitors and to increase conversions […]