Month: August 2017

How to Design Checkout UX Like a Pro

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The checkout experience is arguably the most crucial aspect of your online store. Any hiccups and the customer could get distracted, disappointed, or leave—outing your company (that pays your salary) of precious revenue. It needs to be perfect. As a user experience designer, it’s your job to ensure the checkout experience is seamless and effective. […]

UX Lessons from Amazon: 4 Hacks Guaranteed to Boost Conversions

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I’ll admit, Amazon’s visual design is awful and kind of outdated. I’m sure many designers and UX experts will agree with me on that, so naturally, an article stating UX lessons from Amazon might raise some eyebrows at first. Bare with me though. While Amazon still has much work to do in terms of visual […]

11 Ways Breadcrumbs Bolster UX Design

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Website breadcrumbs enhance user experience encouraging users to dig deeper into your site’s hierarchy, while also telling visitors exactly where they are on any given page. Google’s breadcrumb schema is another valuable reason to setup breadcrumbs. But the design factor is always tricky so it helps to study examples and gather ideas. These are some of my favorite breadcrumb […]

Is Success Down To The Quality Of Your Work?

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    One of the biggest fallacies of our industry is that good work speaks for itself. It is a self-delusional lie that those with a good reputation tell themselves to explain their success. I will let you in on a secret; I am not that amazing at my job. Don’t get me wrong; I […]